Recession-Proof Stock With 60+ Years Of Dividend Growth

| April 15, 2025
Source: Pixaby

It’s been a terrible two weeks for investors.

At one point, the S&P 500 was down over 20% from its highs, which is bear market territory.

Why the drop?

Trump’s tariff announcement sent shockwaves through the markets.

There are fears these tariffs will cause a recession in the United States.

Certainly not what Trump had in mind!

If a recession hits, we, as dividend investors, need to be prepared.  While Dividend stocks are normally a safe haven in times of turmoil… that doesn’t mean we can’t take advantage of the fear to pick up some bargains.

One way to survive a recession is to purchase Consumer Staples stocks.

These are your grocery stores, food producers, household products, etc.

Essentially, products people need to survive.

Even in a recession, people still need to eat and keep themselves clean!

While Consumer Staples fell, they didn’t fall nearly as hard as the overall market.

Nobody likes losing a lot of money in the stock market!

Consumer Staples can help buffer the downward momentum.

And you know what?  Most Consumer Staples stocks pay dividends!

Which brings us to Colgate-Palmolive (ticker: CL), a $70 billion household products company.

Colgate-Palmolive sells products ranging from toothpaste and personal care products, like deodorant and hand soap, to pet food and cleaning supplies.

I don’t care how bad the economy gets, I am still brushing my teeth and washing my hands!

Do you know what else is so great about Colgate-Palmolive?

They’ve been paying dividends every year since 1895.

That includes the Great Depression, two World Wars, and the Great Recession!

Not only that, Colgate-Palmolive has increased those dividend payments every year for over 60 years!

And Colgate-Palmolive just increased their dividend to $0.52 per share!

Its next payment is right around the corner.

If you buy Colgate-Palmolive by April 16th, you’ll collect their next payment.

How much is Colgate-Palmolive growing their dividend?

The chart only goes back to 1990 (yes, 35 years), but you can see the consistent growth.

The April payment is 4% higher than their last payment.

It’s not a huge increase, but it will outpace inflation.

The main downside to Colgate-Palmolive is its low dividend yield of only 2.3%.

Other companies will have higher dividend growth and/or higher dividend yields.

But none of them have been paying dividends for 130 years!

Are you worried about Trump’s tariffs causing a recession?  If so, doesn’t a company like Colgate-Palmolive sound like a safe dividend stock?

Let me know what you think!

Michael Jennings, Editor

This post originally appeared at Dividend Stocks Research.

Category: Dividend Stocks

About the Author ()

Michael Jennings is the Editor of the Dividend Stock Research site. Dividend Stock Trading can be difficult. Michael Jennings provides you step by step guidance through the rough world of Dividend Investing.

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