This One’s An Eye Popper!
I’ve always enjoyed a good movie.
But over the years, Hollywood has lost its touch. For years, movies have been claiming to be “groundbreaking” and “revolutionary”. Sadly, most of them turn out to be rehashed Hollywood junk.
But one movie has restored my faith in Hollywood.
Yes, I’m talking about “Avatar”…
If you haven’t seen this movie, go see it before it leaves the theater. Be sure to see the 3D version. I’ve never been able to sit through a three hour movie and be totally immersed from start to finish.
I’ll admit, I wasn’t sure if I was going to like it. The previews looked kind of cheesy…
But once I sat down and put on the 3D glasses, I was mesmerized. The world that James Cameron unveiled was no less than fascinating. I won’t get into the story. I don’t want to ruin it for you. But rest assured, the 3D visual effects are truly amazing. As much as 60% of the movie is computer generated (CG).
Most CG movies I’ve seen in the past appeared cheap and cartoonish. But the mixture of CG graphics and 3D technology in Avatar is astounding.
Avatar was filmed with a new stereoscopic camera technology called Fusion 3D. The technology was developed by Cameron and is intended to simulate human sight.
Audiences around the world are flocking to see the movie. It’s raked in over $1.84 billion globally, making it the highest grossing film ever. James Cameron’s other blockbuster, Titanic, now holds the second spot.
Avatar may revolutionize the movie industry…
Some companies are already cashing in on the success of Avatar. 20th Century Fox, which is owned by News Corp. (NWS), made the movie. The movie was a big risk for the studio. But that risk is going to pay off in a big way.
Cinema theater companies are also getting a boost. Companies like Cinemark Holdings (CNK) and Regal Entertainment (RGC) are seeing their stocks move higher. Both companies have the technology to show Avatar in 3D.
3D ticket prices are anywhere from $1 to $3 higher than normal ticket prices. Revenues for select theater companies are likely to jump.
Electronics companies think 3D may be the next big thing in home theater…
Sony (SNE) and Panasonic (PC) are creating a range of products on the home electronics stage. At the recent Consumer Electronics Show, Sony introduced a complete lineup of 3D-capable HDTVs and Blu-ray players.
Add to that, the Discovery channel and ESPN are both introducing 3D television networks.
Will 3D become a mainstay in homes across America?
Well, let’s not get ahead of ourselves. Home 3D has some major hurdles to overcome. For instance, how many consumers will upgrade to a high priced 3D HDTV? Remember, a lot of consumers recently bought a high priced HDTV within the last year. I think home 3D may stay a novelty item for a while.
The best 3D experience will remain in the theater.
This opens up a whole new world of movie making…
With studios able to create more revenue through higher 3D ticket prices, there’s no doubt they’ll start bringing forth more 3D CG content.. The new advances showcased in Avatar will allow directors to push the creative envelope.
There’s even talk of remaking such classics as the Lord of the Rings trilogy, and the Star Wars saga in 3D.
I think it’s fair to say that 3D may be a game changer for the movie industry.
Some say Avatar will do for the movies what the first color movie did decades ago. And the first talking movie decades before that…
Category: Stocks
